Korea's Weekly Box Office Slips 2.7% as Toy Story 5 Holds Top Spot
South Korea’s theatrical market cooled slightly in the twenty-seventh week of 2026, with total ticket revenue easing 2.7 percent from the prior week even as four new releases entered the top ten. Pixar’s Toy Story 5 remained the country’s most-watched film, drawing 601,165 admissions and 6.07 billion won over the period, according to the Korean Film Council’s integrated ticketing network (KOBIS).
A Market Leaning on Its Biggest Titles
The dip in overall sales came alongside a notable tightening at the top. The three highest-grossing films accounted for 74.0 percent of weekly revenue, up from 70.6 percent a week earlier — a sign that audiences concentrated on a handful of marquee titles rather than spreading across the wider slate. No film in the top ten climbed in rank over the week, while two slipped, underscoring a chart held in place by its incumbents rather than reshaped by momentum.
Toy Story 5 has now gathered 2,218,488 cumulative admissions. Close behind in second place, the domestic title Nundongja posted 537,468 weekly admissions and 5.47 billion won, lifting its running total to 842,690 after a comparatively short time in theaters — the steepest early trajectory among the leaders.
Long-Runners and the Weight of Ticket Prices
Third place went to Gunche, which added 128,289 admissions and 1.30 billion won. Its cumulative audience of 5,842,299 is by far the largest on the chart, marking it as a durable performer deep into its run even as its weekly pull has settled well below the top two.
A quirk of the mid-table reveals how ticket pricing shapes the standings. Marty Supreme, a new entry at fifth with 69,066 admissions, out-earned fourth-placed Wild Thing on revenue — 720 million won against 665 million — despite selling fewer tickets. The same pattern appears lower down, where seventh-placed The Backroom took 407 million won on 38,130 admissions, ahead of sixth-placed Doraemon the Movie: Nobita’s New Undersea Secret Fortress at 353 million won. Because the chart ranks by attendance rather than gross, premium and large-format screenings can push a title’s earnings above films seated higher than it.
New Arrivals Test the Slate
Four titles debuted in the top ten but none broke into the upper tier. Marty Supreme led the newcomers at fifth, followed by the Doraemon feature at sixth with 39,155 admissions, Greenland 2: Migration at eighth with 35,155, and the animated Assassination Classroom the Movie: Everyone’s Time at tenth with 17,220. Each opened with cumulative totals roughly equal to its first-week attendance, confirming their fresh entry. Rounding out the chart, the returning Supergirl held ninth with 26,699 admissions and a running total of 138,547.
The Read on the Week
The picture is one of a market resting on established draws while fresh product struggles to gain altitude: a modest revenue decline, a rising share for the leaders, and a wave of openings that filled the lower half of the chart without disturbing the top. Whether the incoming animated and genre titles can convert opening curiosity into repeat attendance — and whether Nundongja’s fast climb carries it past Toy Story 5 — will shape whether the next week reverses the slide or extends it.
Sources (1) — KOBIS (Korean Film Council)
- KOBIS (Korean Film Council), 2026-06-29
출처: 영화진흥위원회 영화관입장권통합전산망(KOBIS)