Korea Box Office Slips 2.7% as Toy Story 5 Holds the Lead
South Korea’s theatrical box office contracted in the last full week of June 2026, with total ticket revenue across the market down 2.7% from the prior week even as animated tentpole Toy Story 5 comfortably held the number-one position. The pullback came despite an unusually crowded slate of openings, four of which broke into the top 10.
A Softer Week at the Register
The 2.7% decline in weekly gross points to a market that added volume without adding momentum. Four titles opened during the week, yet not a single film in the top 10 climbed the chart week-over-week, and two slipped. In practice, the new arrivals filled seats at the bottom of the ranking rather than displacing the established leaders, leaving the overall take slightly below the previous week’s level.
Toy Story 5 Anchors a Top-Heavy Chart
Toy Story 5 led with ₩6.07 billion in weekly revenue from 601,165 admissions, lifting its running total to roughly 2.22 million viewers. The Korean drama Nundongja held second place at ₩5.47 billion and 537,468 admissions, having drawn 842,690 cumulative viewers to date.
The gap to the rest of the field was steep. Third-placed Gunche, a long-running holdover that has now amassed about 5.84 million cumulative admissions, took in ₩1.30 billion for the week — less than a quarter of the leader’s haul. That concentration at the top tightened rather than eased: the combined revenue share of the three highest-grossing films rose to 74.0% from 70.6% a week earlier. When the top three claim nearly three of every four won spent at the box office, a soft week for those titles is enough to drag the whole market lower.
Four Openings, Limited Traction
The week’s newcomers landed in the lower half of the chart. Marty Supreme debuted at number five with ₩720 million from 69,066 admissions, and Wild Thing sat just above it at number four despite a smaller gross of ₩665 million — a reminder that the official ranking tracks admissions, not revenue, and the two films drew almost identical crowds. Doraemon the Movie: Nobita’s Undersea Secret Fortress opened sixth (₩353 million, 39,155 admissions), the disaster sequel Greenland 2: Migration eighth (₩335 million, 35,155 admissions), and Assassination Classroom the Movie: Everyone’s Time tenth (₩183 million, 17,220 admissions).
None of the four opened strongly enough to challenge the top tier, and their combined contribution was not sufficient to offset softness elsewhere on the chart — the arithmetic behind the week’s overall decline.
What the Numbers Signal for the Weeks Ahead
The picture is one of a market leaning heavily on a small number of proven titles. With Toy Story 5 and Nundongja still adding hundreds of thousands of admissions each and Gunche continuing its long tail, the top of the chart remains healthy; the question is depth. A fresh slate of openings that lands entirely in the lower half — and a rising concentration ratio — suggests newer releases are struggling to convert into breakout draws. Whether next week’s holdovers can hold their audiences, or one of this week’s debuts finds legs, will determine if the 2.7% dip proves a brief lull or the start of a softer stretch.
Sources (1) — KOBIS (Korean Film Council)
- KOBIS (Korean Film Council), 2026-06-29
출처: 영화진흥위원회 영화관입장권통합전산망(KOBIS)